Tuesday, September 28, 2010

✂-Designer's Tip of The Day-Pop Art!!

Pop Art, drawing it's inspiration from the imagery of consumer marketing and popular culture, was destined to connect with the world of fashion.  Pop Art emerged around 1960, primarily in New York and London, where artists were painting bold and colorful images of everyday objects,often distorting their appearances through enlargement, repetition, or isolation.  Many of these artists became famous, and their paintings became icons of the 1960's: Andy Warhol and his Campell's soup cans, Roy Lichtenstein and his comic-strip paintings and Robert Indiana and his huge LOVE painting.
Warhol was the most closely connected to fashion.  The best "Pop Art" fashion, however, was that produced by designers who copied Pop Art's bold iconographic look.  This meant it was often called a "Warhol" look.  Many designers such as Betsey Johnson, Gianni Versace, and even the French designer Yves Saint Laurent were inspired by the Pop Art movement.

Pop Art is seen in the current fashions of today, however, it's origin is slowly being forgotten.  Sleek cocktail dresses, printed with repetitious images, TV cartoon characters or Day-Glo colors are a hommage a' Warhol.

As Andy Warhol once said "If everybody's not a beauty, than nobody is!"

Source: Icons of Fashion, 20th Century. by Prestel Publishing

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